Avoid these common mistakes in SEO and digital marketing Have you noticed off late that your online marketing campaigns are not yielding the results that you desired for?. Are you spending a lot of dough on your online campaigns and yet the results are showing a downward trend?. There could be many small issues with your SEO and digital marketing techniques that you might have overlooked. These small issues could have snowballed into major ones and are now backfiring on your marketing plans. The key to succeeding in the online world depends on how well you are aware of your mistakes. Some of those mistakes that you might have overlooked are Addressing the wrong target segment Have you identified your target audience correctly? What tools did you use while identifying your target segment?. These are questions that need your careful consideration. You need to understand that you cannot even make a small mistake while doing this. This is the underlying base of your whole online marketing plan. If you go wrong here, then everything you do after that is a total waste of time, money and energy. Hence lay out your business plans correctly, spent quality time and use latest, state of the art tools while identifying your online audience. Are you focusing on the customers mindset and mentality? Often many organizations tend falter in their SEO and digital marketing plans because they are unable to think and analyze from a customer centric perspective. Your digital marketing managers need to start thinking straight from a customer point of view. What would a customer online expect to see?. Expect to read?. Start thinking of these angles and you will find that your online marketing efforts will give you rich dividends. Remember the old saying that the customer is the king still applies to the online world. Are you interacting with your customers? Social media today is not just a platform to share things, its an active and vibrant platform where everything happening around the globe is discussed in great detail. SEO and digital marketing plans have to be tailor made to suit the ever changing face of social media interactions. Your social media marketing has to interact on a constant basis with your customers. You will have to respond to each and every query the have or feedbacks they share. This will help shape your brand in a much better fashion in your customer’s minds. Are you spending too much or too little? When it comes to money you need to exercise a very strict discipline. You will allocate the right spends for your SEO and digital marketing campaigns. If you overspend you will increase your customer acquisition costs way above the normal average. Likewise, if you spend below than what is actually required you could end up with the same result and much less customers in hand. Hence take into account all the above mentioned factors in great details while formulating your online marketing plans. If you give the customers what they seek, they will keep returning to your brand.